Membership MAX! Module 4: Marketing Your Membership

Module 4

Marketing Your Membership

In Module 4, we’ll implement simple, proven marketing strategies to promote your membership and get your first members.

Lesson 1: Where is your audience?

Before drafting your marketing content, you’ll first need to understand where your audience is, the channels that will best reach them, and the keywords that will catch their eye! This will help determine the simplest, most cost-effective marketing strategies to promote your membership.

Lesson 2: Successful sales foundations

There are many different approaches to sales, but authentic selling is actually quite simple: it’s simply inviting people to resolve a problem they have. We’ll review a few easy-to-implement (and high-converting!) sales strategies to help you fill your membership with happy customers.

Lesson 3: Content marketing 101

Content marketing is one of the most effective strategies for attracting new customers and converting them into paying members. The principle is simple: you showcase your expertise in free, introductory pieces of content that truly help your target audience. This builds rapport, establishes you as an industry expert, and ultimately makes your sales process much easier.

Lesson 4: Sales page blueprint

Your sales page is likely the primary place you’ll send traffic to purchase your membership. We’ll review the most essential pieces of a high-converting sales page that turns your website visitors into paying members!

Module Feedback: Submit your thoughts

Before moving to the next module, please share your feedback, questions, and notes so we can improve this module for future students.