Marketing that converts

Marketing is the process of attracting potential members by creating awareness of your product, affinity with you or your brand, and showing that you can help them. 

Marketing for an online membership usually happens through social media, email, content creation, and networking.

High-converting marketing content leverages three key strategies: influence, inspire, and repel.

Influence

The goal of influence-driven content is to demonstrate your expertise as it relates to your membership.

Instead of just telling potential customers that you’re an expert, great marketing content will show your skills, which helps to build trust and prepare people to buy your membership.

By offering new perspectives and critical information you will demonstrate your expertise and increase the likelihood that people will join your membership.

Inspiration content helps your members believe that you can help them and that it’s possible for them to achieve the transformation that your membership facilitates.

To create inspirational content, share your story that led to you creating this membership. This is especially effective if your journey mirrors the journey of your potential members!

You can also inspire potential members by sharing reviews, testimonials, and case studies that show other customers getting results.

If your membership is brand new and you don’t have any yet, you can also use testimonials from other work that helps potential customers see what kind of results you have helped others achieve in the past.

Repel

Content that repels customers who are not a good fit for your membership helps to ensure that the right people join your membership, and clarifies who your product is for. 

To repel, take a stand for what you know or believe about topics related to your membership.