Birthing from Within was inspired by a book of the same name
Birthing from Within prepares parents for childbirth and assists new and experienced birth professionals with valuable educational resources via various digital products.
43.7k+
Instagram followers
25+
Online courses
1998
Business founded
14
Team members
Birthing from Within built out their course content directly on their website. Members can view the different courses to which they have access via the Member Menu.
Highlights
A few takeaways from this team’s success:
- Hosting digital products on your own website gives you complete control over your content — including the layout, design, member journey, and more!
- Crafting content that encourages sharing can organically increase your business’s visibility. Developing a unique voice helps your brand stand out among the competition.
- Free events can be an effective way to introduce new people to your business and start building trust with them. If they enjoy the event, it’s possible they’ll leave wanting more.
- Adding additional perks to your membership shows your commitment to customer satisfaction and can be helpful for growing your pricing (and revenue!) over time.
Meet the team
The Birthing from Within team includes multiple leaders and trainers. Before launching their online digital resources, they were focused on hosting in-person live courses and retreats.
Now, they work together to provide birth workers with skills and techniques to support growing families!
Interview
The Birthing from Within team shared their membership journey with us. Find out what they had to say in our Q&A.
Which digital products do you sell?
What is the pain point you solve for your customers?
We provide an alternative to mainstream approaches to perinatal support and birth worker education.
What were you doing before your membership business?
Offering in-person live courses and retreats.
What challenges did you have in the early stages of your business? How did you solve those challenges?
Creating standardized processes and procedures in a business whose customer base requires flexibility. We have had to craft much more detailed and thoughtful policies and find ways to communicate them clearly to our customers.
Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?
Realizing we could use memberships to offer our online courses on our own website rather than being forced to use an LMS.
Did you have a social media following or large email list before you started your membership? Which platform(s) was your audience on, and how did you initially grow your audience there?
Yes, Instagram. We’ve grown our audience by posting sharable content and having a distinct voice.
How do you market your membership and find new members?
We market via Instagram and other social media, as well as including a free year of membership with enrollment in some of our larger programs. We also offer some free events that attract new members.
Do you spend any money on paid advertisements? Which platform(s) do you advertise on?
Yes. Instagram and Facebook have been useful channels for finding new members.
Have you done anything to focus on retention and reduce canceled members?
We are continuously adding member benefits and soliciting feedback.
What are some of your favorite online tools for running your business?
Trello, Canva, and Circle
What's your source of inspiration?
The book that began our company: Birthing from Within
If you could give your younger self any advice, what would it be?
Good enough and completed is better than perfect and unfinished.
What's next for your business?
More in-person events and parent resources.