Haiden Hibbert
A well-crafted newsletter can be a major growth lever for your online yoga business. With the right strategy, launching a yoga newsletter allows you to connect with your members, share valuable content, and attract new students to sign up for your classes.
But how in the world do you get people to subscribe?
Give away something for free, of course! In fact, a relevant, high-quality lead magnet like an ebook or guide is one of the best ways to capture emails of people who are genuinely interested in your new newsletter and your yoga business.
So, let’s talk about how to get your newsletter up and running right away, as well as 11 yoga newsletter ideas (inspired by instructors who use MemberSpace!) that you can use to gain tons of new subscribers.
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Table of Contents
1. A free yoga class
This is the easiest freebie to offer since it requires no extra work on your end. You can either give away a yoga video that you’ve already recorded, or give new subscribers access to an upcoming live-streamed session. Either way, it’s a genius way to get yogis interested in your classes.
In this example, MemberSpace customer Cake & Yoga Club shares what subscribers can expect when they join and lets them know that they will “drop a free yoga class to your inbox to celebrate!” when you sign up.
2. Meditation audio
3. An ebook
If you have in-depth knowledge of a particular yoga style, pose, or technique, creating an ebook to share with new subscribers is a great way to give them something of value in exchange for their email address. You can create ebooks on different topics such as “The Beginner’s Guide to Yoga,” “The Benefits of Regular Yoga Practice,” or “Top 10 Yoga Poses for Back Pain Relief.”
The author of the ebook in this example is Isabel Lankester, an online yoga studio owner and MemberSpace customer that focuses on elemental yoga.
4. Access to a private yoga community
Providing free access to a private yoga community of like-minded people is a great way to build a sense of community around your practice and incentivize people to sign up for your newsletter. You can use the community to share your content, answer questions, and provide support to your subscribers.
Side note: if this is something you’re interested in, check out our guide on how to launch an online community with MemberSpace!
5. An audio-only class
Jaffer Yoga, another MemberSpace customer, offers audio-only classes as a part of their on-demand yoga class library, so it’s the perfect lead magnet for their newsletter.
6. A nutrition guide
As a yoga instructor, you already know the importance of a healthy diet. Consider creating a comprehensive nutrition guide for new subscribers that includes recipes for healthy food, diet tips, and advice on what to eat before and after your yoga practice.
7. A mini course
If your business focuses on a specific type of yoga or wellness practice, a mini course might be the perfect option for you to give away so you can share your expertise in your niche.
MemberSpace customer, My Yoga Essence is an “Online Healing Studio” that provides students with healing practices such as Yin and Yang Yoga, Qigong, Myofascial release, acupressure, and meditation. In this freebie, they give away a mini course on yang sheng to anyone who subscribes to their newsletter: “This is a FREE 5 Days Mini Yang Sheng (10 minutes of Qigong each day) to help you conserve, preserve, protect and nurture your life force energy!”.
8. A free yoga challenge
Hosting a free yoga challenge can incentivize your subscribers to sign up for your newsletter. You can create a simple challenge that can be completed in a week, and provide daily emails with inspiration and motivation to your subscribers.
9. Downloadable yoga sequences or transitions
Offer free downloadable yoga sequences or transitions that new subscribers can use to practice yoga at home.
Instructor and MemberSpace customer, Jenni Rawlings gives away a downloadable PDF to new subscribers that highlights her favorite five transitions to use in between poses, equipped with photos, video tutorials, and written instructions.
10. A tutorial video
Another easy-to-create freebie that will earn you new subscribers is a video tutorial. Maybe there’s a particular pose you specialize in, or a sequence that you love to teach your students. Repurpose that into a short tutorial video and give it away when someone signs up for your newsletter.
In this example, Lily Dwyer Begg Yoga shares a headstand tutorial video with new subscribers.
11. An ultimate guide
If your target audience would benefit from more in-depth support, consider creating an “ultimate guide” to walk them through all of your expertise. This will require a bit of an investment upfront, but a high-quality lead magnet can pay off tenfold.
In this example, Yoga Theta offers a free ultimate guide to attract her exact target market, pregnant women and new moms who are looking for ways to improve their birth and postpartum experience by practicing yoga and hypnobirthing.
12. Share student success stories
Your newsletter readers will be interested in what people have experienced throughout your programs. Buyers look for honest opinions about the quality of your lessons and how they can be helpful to their situation.
Including students’ success stories implies anyone can be featured in the newsletter. This motivates most learners who like celebrating their achievements with a community.
13. Recommend yoga equipment
Mentioning and reviewing yoga equipment your subscribers may be interested in is one of the best yoga newsletter ideas.
You may also discuss the best clothing to wear during yoga and which books you’d recommend for yoga enthusiasts. Such valuable and insightful information will keep your readers, especially beginners, coming back for more.
14. Respond to questions from your subscribers
Host a Q&A on social media and in a previous newsletter, and follow up with your answers in the next edition. Let subscribers know that they can ask anything related to yoga, such as:
- How to maximize the effects of their yoga practices
- How to solve yoga dilemmas
- The day-to-day running, including activities of your yoga studio
After receiving a reasonable number of questions, list them and your answers in your next newsletter. Your readers and active subscribers will feel appreciated by your brand.
15. Discuss the latest yoga trends
Staying up-to-date with the latest trends can help practitioners enhance their experience and discover new ways to deepen their practice. From innovative yoga props and equipment to emerging styles and techniques, there’s always something fresh to explore.
Whether it’s the growing popularity of aerial yoga, the incorporation of technology in yoga classes, or the rise of yoga retreats in exotic locations, sharing these trends with your readers can keep them inspired and engaged. By highlighting the benefits and unique aspects of these trends, you can encourage your readers to step out of their comfort zones and try something new in their yoga journey.
16. Promote yoga events and festivals
Yoga events and festivals offer a fantastic opportunity for yogis to come together, celebrate their shared passion, and immerse themselves in a vibrant community. These gatherings often feature renowned yoga instructors, workshops, and classes that cater to various skill levels and yoga styles. By promoting upcoming yoga events and festivals in your newsletter, you can help your readers plan their schedules and make the most of these enriching experiences. Whether it’s a local yoga workshop or a multi-day festival in a breathtaking location, your readers will appreciate the heads-up and the chance to connect with like-minded individuals.
17. Share a day in the life of a yoga instructor
Giving your readers a glimpse into the daily life of a yoga teacher can be an inspiring and insightful addition to your newsletter. By sharing the activities and routines of a yoga instructor, you can showcase the dedication, discipline, and passion that goes into this profession. From early morning meditation and personal practice to preparing lesson plans and teaching classes, a yoga teacher’s day is filled with purpose and mindfulness.
You can also highlight the challenges and rewards of being a yoga teacher, such as the joy of witnessing students’ progress and the continuous learning and growth that comes with the role. This behind-the-scenes look can deepen your readers’ appreciation for their instructors and the yoga community as a whole.
Launch your Yoga Newsletter in 3 Steps
Step 1: Choose a newsletter tool
Step 2: Decide how you will share your newsletter content
With MemberSpace, there are two popular ways to share your newsletter content: via email or your blog (if you have one!).
Option 1: Send your content via email
Option 2: Protect your blog pages
Step 3: Promote your newsletter
- Add a sign up form on your home page so people can easily subscribe
- Tease your newsletter content in your blog posts
- Share about your newsletter on social media
- Announce your newsletter launch to current customers in an eblast
- Mention your newsletter and freebie to students when you teach live classes
Final Thoughts
Congratulations on taking the first step to launching your yoga newsletter! You now have an idea of what yoga tools you can use, how to set up your newsletter, and how to promote it. By offering lead magnets like free classes and video tutorials for signing up to your newsletter, you’ll gain plenty of interested subscribers. We can’t wait to see what you come up with! Sign up for a free MemberSpace account and get started today.
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