Haiden Hibbert
If you’re a pro at real estate marketing and social media, you can turn your skills into a profitable members-only content library for other realtors. By offering ready-to-use social media and marketing materials like templates, guides, and online courses, you can teach other real estate professionals how to market their businesses and earn recurring revenue while you’re at it.
In this post, we’ll walk through each step of how to launch a real estate marketing content library, from figuring out your niche to deciding on content types to launching your membership.
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Table of Contents
Figure out your target audience
Before you start creating your content library, it’s important to understand who your target audience is. Targeting all real estate agents is a bit too general, so think about what area of the industry you specialize in and what unique insights you can offer. Consider what your customers’ goals, challenges, and needs are, and what kind of content they’ll be willing to pay for. This will help you create a content library that really speaks to your target audience and provides them with the tools and knowledge they need to succeed in their marketing efforts.
Types of content to include
Your content library should have a variety of materials to cater to different needs, such as:
- Templates for marketing listings (like flyers and brochures)
- Social media templates and post ideas
- Website templates
- Stock photos
- Online courses
- Buyer and seller guides
✨ Content Tip: Start small! You don’t have to have hundreds of templates or a comprehensive online course to launch your content library. You can start with a few types of content and add more resources overtime.
How to create your real estate marketing content library
Once you’ve figured out your niche and the type of content you’ll create, it’s time to add your exclusive resources to your website! Here’s a simple, three-step process to launch your content library with MemberSpace.
Step 1: Set Up Your Website Pages
Your content library website should have three main pages:
- A sales page that showcases what content you offer, prices, testimonials, and clear call-to-action buttons. This page is super important because it’s where you’ll convince potential members to sign up for your content library. Make sure to highlight the benefits of your membership and how it can help them improve their real estate marketing efforts.
2. A welcome page that your customers see first when they buy access to your membership, giving them a sneak peek of all the content they can use. This page should be engaging and exciting, making your new members feel like they’ve made a great decision by signing up.
3. Category pages that display all the products in each category, like templates or guides, with download buttons linking to Canva templates or other pages on your site that house your products. These pages should be easy to navigate and well-organized, so your members can quickly find the content they need.
To make launching your content library website easier, you can download our free content library template that includes pre-made category and sub-category pages, as well as individual product pages to help you organize your content. This template will save you time and ensure that your content library looks professional and is easy to navigate.
Also, make sure your content library pages have a clear and organized URL structure. For example:
- www.yourwebsite.com/content-library
- www.yourwebsite.com/content-library/welcome
- www.yourwebsite.com/content-library/templates/template-1
Most website builders let you turn off things like pagination and recommended posts, so your content pages look clean and focused. This will make it easier for your members to find what they’re looking for and navigate your content library with ease.
Step 2: Install MemberSpace
MemberSpace is a powerful tool that helps you protect your exclusive marketing resources and accept payments easily on your website.
To set it up:
- Create an account for free.
- Add your content library to MemberSpace and protect your members-only pages. You’ll simply add the URLs for your marketing resources, and MemberSpace will restrict access to them so members have to sign up and pay to view them.
- Connect to Stripe to handle payments securely. If you don’t already have a Stripe account, it takes just a few minutes to set one up.
- Set a price for your marketing content library. You can choose between one-time, recurring, or multiple payments, as well as free. (Recurring payment is the most popular option for content library memberships.)
- Add the install code to your website to enable MemberSpace functionality (this also only takes a few minutes!).
And just like that, you’re ready to start selling your content library to real estate professionals!
Step 3: Promote your content library
Once your real estate marketing content library is ready to go, it’s time to let your target audience know about it. Here are a few ways you can promote your website:
- Use your social media channels to showcase your content library and share snippets of what’s inside. This will give potential members a taste of what they can expect and encourage them to sign up.
- Create blog content about real estate marketing tips and strategies. Then, add a call-to-action to sign up for your content library membership for more resources.
- Partner with other real estate professionals to cross-promote your resources.
- Offer limited-time discounts or free trials to bring in new members. This is a great way to get people in the door and show them the value of your content library.
- Use email marketing to reach potential customers and highlight the benefits of your content library. Send out targeted emails to your list, showcasing specific pieces of content and explaining how they can help improve their real estate marketing efforts.
- Host a webinar or live Q&A session to give potential members a behind-the-scenes look at your content library and answer any questions they may have.
Final Thoughts
Creating a members-only content library for real estate marketing is a great way to share your knowledge, help other realtors succeed, and make some passive income. By understanding your target audience, offering a range of valuable content, and using tools like MemberSpace to protect and sell your resources, you can build a successful content library that makes you a go-to expert in real estate marketing.
Remember, your content library is a living, breathing thing. Don’t be afraid to update and add to it regularly based on feedback from your members and changes in the industry. The more value you provide, the more loyal your members will be, and the more successful your content library will become.
To get started, create a MemberSpace account for free and let us know if you have any questions!
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