Haiden Hibbert
The global health and wellness industry is now worth over $5.6 trillion dollars (yes, trillion!) and that number is only expected to increase in the next few years. For people in the wellness space, this means there’s major opportunity to start earning income by sharing your knowledge.
The best part? You can start an online wellness business in as little as 48 hours with the help of MemberSpace.
Whether you’re a fitness pro, nutritionist, life coach, or other wellness practitioner, this post will provide a step-by-step guide on how to start selling memberships and digital products in the wellness space, from setting up your website to accepting payments to marketing your offerings!
Join our free workshop!
Learn how to set up your wellness content library and sell access using MemberSpace. We’ll walk you through the process step-by-step.
Table of Contents
Step 1: Choose your niche and what you will sell
When picking what you’ll sell to your customers or clients, the first step is to get clear on who you serve and how. In other words, find your niche! Are you a yoga teacher, holistic nutritionist, or mindfulness speaker? You get the idea.
Once you’ve defined your specialty, it’s time to decide the best format for your offerings. Consider these options:
- A content library of wellness videos, templates, and other resources
- Private community access to chat with you and other members in your community (think a Facebook group or forum on your website)
- A newsletter with practical health tips and advice
- 1:1 consultations to help clients with their personal wellness goals
- An online course with in-depth training on a particular wellness topic
Step 2: Build a simple website for your wellness business
It’s easy to get hung up on building the perfect website, but this step doesn’t need to be complicated or time-consuming. The easiest option is to create a simple, one-page website with a user-friendly platform like Squarespace, which offers ready-to-use templates.
Just start with the basics to convey who you are and what your wellness business provides. You can always enhance and expand it later as your business grows!
For some inspiration, check out these health and wellness websites:
Need help setting up your website? Join our free content library workshop where we’ll walk you through the steps of how to add your content – your training programs, online courses, videos, etc – and sell access directly from your site.
Step 3: Set up your payment gateway
Once you have your website set up, you’ll need a way to accept payments. MemberSpace makes it super easy to set up a payment gateway on your site. There’s a built-in Stripe integration, allowing you to securely accept credit card payments, as well as convenient quick-checkout options like Apple Pay and Google Pay.
With a MemberSpace account, you can:
- Connect your Stripe account in a few clicks, or create a new one during onboarding
- Accept one-time payments for any of your digital products
- Set up recurring payments for monthly memberships
- Manage everything payment-related from one place
- Get instant payouts
Step 4: Restrict access to your exclusive wellness content
Next, upload any guides, videos, recipes, classes, or other premium content you create to pages on your website. Then with just a few clicks, MemberSpace lets you restrict access to those pages and require customers to sign up and pay before they get access.
Here’s a look at how to do this from the MemberSpace dashboard:
And what it looks like from a health and wellness membership site:
Step 5: Come up with your pricing strategy
Determining your pricing can feel overwhelming when starting something new. Fortunately, one of the great things about using a platform like MemberSpace is it allows for different types of payment models to meet different needs:
- Memberships: You can offer an affordable monthly subscription for access to all your workout videos, recipes, etc. This provides ongoing value for your customers, and recurring revenue for you!
- One-time purchases: Or, just charge once for an individual course or eBook. That lower commitment can work for some.
- Payment plans: For higher priced programs, you can split costs into manageable installments over a few months.
- Free content: Offering free introductory videos or guides is a nice way to give value and allow folks to get to know you first too.
Step 6: Start selling and promoting your wellness business!
With your website and MemberSpace account set up, it’s time to start spreading the word so your ideal audience can find you. As a health and wellness pro, focus your marketing on sharing your knowledge and establishing expertise.
Here are some effective marketing strategies to get you started:
- Posting helpful, free content on social media platforms like Instagram and Facebook
- Creating a free lead magnet like a workbook, guide, or meditation
- Building partnerships with practitioners/brands that align with your niche
- Guest posting articles on popular health/fitness blogs
- Getting featured on health and wellness podcasts
✨ Business Tip: Stay focused on serving your ideal customers through quality content and building relationships, not just making sales pitches. By providing value upfront, you’ll be more likely to see organic growth!
Final Thoughts
Starting an online health and wellness business is easier than you might think. With just a few basic, achievable steps, you can start selling wellness memberships and digital products in a couple days with MemberSpace – no tech skills required! Best of luck, and let our team know if you need any help getting set up!
Join our free workshop!
Learn how to set up your wellness content library and sell access using MemberSpace. We’ll walk you through the process step-by-step.
