Haiden Hibbert
Are you an expert wanting to create an online coaching business and mentor others to achieve the success you’ve gotten? Whether you’re a career coach, health coach, life coach, fitness coach, or something else, we’ll walk you through how to start making an impact (and income) in under 48 hours by sharing your knowledge.
Let’s take a look at this six-step framework that covers how to start a coaching business online with the help of MemberSpace, starting with a coaching roadmap!
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Table of Contents
Step 1: Map out what you’ll teach as a coach
Start by thinking about the specific transformation your coaching will offer clients. Ask yourself:
- What is the “before” and “after” when people work with me?
- What tangible outcomes, levels of freedom, or measures of success will my clients experience?
- What methodology, frameworks, or processes do I leverage that produces these results?
You’ll also need to decide what format(s) you’ll be using for your coaching materials:
- 1:1 video conferencing sessions
- A content library of on-demand videos and tutorials
- Group coaching
- Self-guided online courses
- Workbooks or other digital downloads
Finally, outline the roles you will play for your students – accountability partner, teacher, mastermind facilitator, sounding board, strategist, etc.
Step 2: Showcase your coaching services with a website
Now it’s time to create a website that establishes your credibility and allows prospects to learn about your business, contact you, and purchase your coaching services.
We recommend starting simple – launch fast with an easy-to-use website builder like Squarespace so you can get up and running quickly. No need to worry about a complex setup right now. Focus on a clean, professional design that you can build on later.
Check out these website examples for some inspiration from established coaching businesses from MemberSpace customers:
Step 3: Get payment processing in place
To sell your coaching services — whether it’s 1:1 sessions, membership site access, online courses, private communities, or all of the above! — you need to be able to accept payments easily and securely.
MemberSpace equips you to do this right on your website with a built-in Stripe integration. Plus, it gives you recurring payment capabilities for subscriptions and makes it easy to unlock access to gated content on your site when someone purchases one of your coaching products.
To get set up, all you need to do is sign up for a free Memberspace account and click on the Connect your Stripe account button.
Step 4: Gate access to your coaching content
Next, go ahead and upload any training content and materials to pages on your website that your clients will receive access to once they sign up for your coaching services. This might be video tutorials, downloadable guides, your private online community platform, etc.
Using MemberSpace, you can instantly put all of that exclusive content behind a paywall that protects it from public view. Clients have to create an account and purchase access in order to view it and participate.
Here’s a peek at how this works from the MemberSpace dashboard:
And a look at a gated membership community on a live coaching website:
Step 5: Price your coaching services
One of the keys to selling your coaching services is having the right payment structure and pricing model dialed in from the start.
With MemberSpace, you have flexibility when it comes to how you’ll accept payments based on what works best for your business:
- Memberships: You can offer monthly or annual access to your full library of coaching content. For example, an all-access pass to your videos, community platform, etc.
- One-time payments: Allow customers to purchase access to individual coaching sessions, classes, or digital downloads.
- Installments: For higher priced programs, you can break up payments over time to increase affordability.
- Free content: MemberSpace enables you to seamlessly add freebies to your site, like a 101 training or intro course to attract leads.
Step 6: Spread the word about your coaching services
Your coaching business is established, now it’s time to spread the word so you can start helping people!
Here are some effective strategies for marketing your coaching services:
- Write a blog post with beginner tips related to what you coach on.
- Make simple shareable social media posts announcing your new coaching business and offerings.
- Share snippets of a coaching tutorial on TikTok or YouTube Shorts.
- Offer lead magnets like free courses or ebooks to attract new email subscribers.
- Start a referral program to motivate existing connections to spread the word.
- Be a guest on podcasts related to your niche.
Start with just two or three of these ideas and see what works for your target audience. Then expand what’s working!
Final Thoughts
With some thoughtful planning, the right tools like MemberSpace, and a focus on serving your clients, you can get an online coaching business up and running in less than 48 hours. And most importantly, keep your ideal client and their transformation top of mind – their success is your success!
If you have any questions or need help getting started, don’t hesitate to reach out to our friendly team or check out the free resources in MemberSpace University.
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