Haiden Hibbert
So, you’ve taken the leap into selling business coaching packages—congrats! The good news? There’s plenty of room for you to carve out your niche and make a real impact, even if the coaching world feels a little crowded. The tricky part? Figuring out how to actually build and launch coaching packages that work for both you and your clients.
In this post, we’ll walk through the exact steps to create coaching packages that feel personal, professional, and totally manageable. And if you’re looking for more hands-on guidance, check out our free 1:1 Personalized Memberships Workshop, where we’ll teach you how to create packages that deliver real value and make managing your coaching business easier. Whether you’re just getting started or refining what you already offer, you’ll leave with a clear plan to make it happen.
Join our free 1:1 personalized memberships workshop!
Learn how successful business coaches work one-on-one with clients using MemberSpace. We’ll walk you through the process step-by-step.
Table of Contents
Step 1: Determine Your Niche and Audience
Before you do anything else, figure out who you want to help and how. The more specific you can be, the better. Instead of “I’m a business coach,” get clear on your niche:
- Are you helping first-time entrepreneurs launch their businesses?
- Are you working with established founders to scale their revenue?
- Do you focus on a particular industry or challenge, like creative businesses or marketing strategy?
The clearer you are about your audience, the easier it will be to create packages that speak to their needs and attract the right clients. Remember, trying to coach everyone will only make your job harder!
Step 2: Map Out Your Business Coaching Packages
Now it’s time to figure out what you’ll include in your coaching packages. Do you want to offer one package or multiple tiers? Here’s the thing: people love options. With tools like MemberSpace, you can easily sell your content across multiple tiers to fit different needs and budgets.
Here’s an example of how you could structure your tiers:
- Basic Tier: Includes downloadable templates, guides, and access to a private community of other entrepreneurs
- Middle Tier: Everything in the Basic Tier, plus monthly live workshops for deeper dives.
- Premium Tier: Everything in the Middle Tier, plus personalized weekly action plans, progress reports, and video recordings of 1:1 coaching sessions.
Want to learn how to set up business coaching packages like these? Join our free 1:1 Personalized Memberships Workshop, where we break it all down step by step. You’ll leave with the tools to create coaching packages that feel totally custom (but are easy to manage).
Step 3: Add Your Coaching Content to Your Website
Once you’ve mapped out your packages, it’s time to get your content online. Add each of your resources to pages on your website, so your clients can easily access them. For example, you might put all of your templates on a page like yoursite.com/clients/templates and all of your workshops on a page like yoursite.com/clients/workshops.
If you’re offering personalized content to your clients, like weekly action plans, progress reports, or coaching session notes, you’ll need to create individual pages for each of those clients. Those URLs might look something like this: yoursite.com/clients/john-doe.
Don’t stress about who gets access to each page just yet—we’ll handle that next.
Step 4: Lock Your Pages with MemberSpace
Now that your content is ready, it’s time to make sure only the right clients can access it. MemberSpace makes this super simple.
All you have to do is:
- Create a new Product for each of your coaching resource pages. If you’re offering personalized content, you’ll create a new Product for each client and name it after them.
- Add the URLs of your client-only pages to your MemberSpace account (i.e. yoursite.com/clients/templates, yoursite.com/clients/workshops, yoursite.com/clients/john-doe/, etc). This will lock them so clients will need to sign up and login to access your content.
Next, we’ll create plans for each coaching package, as well as for personalized memberships, which will allow clients to get access to the right content!
Step 5: Create Pricing Plans
Your coaching pricing needs to work for both your clients and your business. MemberSpace gives you the flexibility to create as many plans as you want, so you can tailor them to your coaching offers.
Here are some options to consider:
- Recurring Subscriptions: Perfect for ongoing coaching relationships.
- One-Time Payments: Great for standalone services, like a single strategy session or audit.
- Installment Plans: Ideal for high-ticket packages, letting clients pay over time.
- Free Plans: A clever way to let potential clients try your services before committing.
If you’re offering personalized content in one of your tiers, you’ll need to create individual plans for those clients to ensure they’re paying for access to their personalized coaching materials.
Step 6: Add signup links to your website for each of your packages
Once you set up your coaching plans, you’ll get signup links that you can add to CTA buttons on your website (your homepage, a sales page, etc). When someone clicks the link, they will be prompted to signup and pay for that tier, and will instantly be granted access to the corresponding content!
If you’re offering personalized content to any of your clients, you’ll need to send them an email with their personalized signup link. This will ensure only they are able to signup for the plan that grants access to their unique client page.
Tips for Launching and Maintaining Your Business Coaching Packages
Start Simple and Launch Quickly
Don’t overthink it—focus on your core offer and get it out there. You can always add more products or features later, like group coaching or a content library, as your business grows.Gather Feedback to Improve
Early clients are invaluable for refining your packages. Ask them what’s working, what’s missing, and how you can improve. If you notice recurring challenges, create resources or tools to address them for future clients.- Balance Personalization with Efficiency
Personalized coaching is powerful but time-consuming. Simplify your process by creating reusable templates that you can customize for each client, like goal-setting trackers or progress reports.
Keep Experimenting
Stay flexible and open to trying new ideas. Test what resonates most with your clients and refine your offerings based on what delivers the most value.Scale Over Time
As your business grows, consider adding generalized content or group options to serve more clients without overloading yourself. Think resource libraries, newsletters, or live group sessions to complement your 1:1 coaching.
Final Thoughts
By following these steps—and using tools like MemberSpace—you can create packages that feel personal, professional, and easy to manage.
Want to dive deeper into creating personalized memberships for your coaching business? Sign up for our free workshop to learn everything you need to know to set up 1:1 memberships that wow your clients and help you grow your business.
Join our free 1:1 personalized memberships workshop!
Learn how successful business coaches work one-on-one with clients using MemberSpace. We’ll walk you through the process step-by-step.
