Haiden Hibbert
Whether you’re building an online group, hosting in-person meetups, or a mix of both, starting a car club is all about creating a community where enthusiasts can connect and get access to opportunities they wouldn’t find on their own. That said, managing a club comes with its challenges. Figuring out how to handle member payments, manage communication, and offer exclusive content or events can feel like a heavy lift. In this post, we’ll walk you through how to do it all easily with one easy-to-use tool: MemberSpace.
Start a car club membership!
The easiest way to accept membership payments or one-time charges for clubs and digital products like communities, content libraries, and more — all from your own website!
Get started for free! 5 minutes to set up.
Table of Contents
What to Offer in Your Car Club
If you’re still in the beginning stages of planning out your club and the benefits you’ll offer members, keep in mind that you don’t have to stick to just one thing. Most successful clubs offer a mix of perks for their members. Here are a few ideas to get you started:
- Private Community Access (like a Facebook Group)
- Exclusive Events (Like Car shows, group drives, or track days)
- Premium Content (Private podcast, a digital magazine)
- Discounts and Perks (exclusive deals on things like parts, repairs, or merchandise)
Your car club can be as unique as you want! Take The Motoring Club for example. This car enthusiast club offers members access to a coffee shop and working space that displays classic cars throughout the facility. Members also enjoy vintage racing and auction videos on screen, a Gran Turismo Race Simulator, and a variety of community events and happy hours.
Step 1: Create Your Car Club Website
Your website is going to be the foundation of your car club where people can learn about your membership, sign up and pay, and access their members-only content and perks. If you don’t have a site set up yet, start simple and create a couple of key pages:
- Homepage: Highlight your club’s mission and what makes it unique. Include a short description of the benefits members will get and a clear call-to-action like “Join Today.”
- Pricing/Sales Page: Break down the membership plans. What perks are included? How much does it cost? Be transparent and detailed so potential members know exactly what they’re signing up for.
Just remember, you can always build out your site overtime! Consider adding content like an event calendar to showcase upcoming meetups or a blog to share member stories and updates. These extras can make your website feel more dynamic and engaging as your club grows.
Need some inspiration? Check out Avants’ website, another car enthusiast club that uses MemberSpace to power its membership site.
Step 2: Convert your Site into a Membership Site
To run your car club, you need a software for managing members, payments, and access to exclusive content. By installing MemberSpace on your car club website (this takes just a few minutes!), you’ll have a fully functional membership site that allows you to manage:
- Member accounts: Members can log in to your site to manage their account details, such as updating payment methods or viewing their subscription status.
- Content access: You can lock specific pages or content behind a paywall, ensuring only paying members can view things like event details, digital resources, or announcements.
- Payments and subscriptions: MemberSpace has a built in Stripe integration that automates charging your members.
Step 3: Set Pricing for your Car Club
Once you’ve installed MemberSpace and locked your members-only pages, it’s time to decide how to structure your club’s pricing. You’ve got a few options:
- Recurring payments: Ideal for monthly or annual memberships
- One-time payments: Great for specific programs, events, or lifetime memberships
- Multiple payments: For high-priced offerings, like exclusive events or tours
- Free: For limited access to your membership offerings, like your private podcast or online community
You can also create tiered memberships to offer varying levels of access. Here’s an example:
- Basic Plan: Includes access to the online community and your digital magazine—perfect for casual members.
- Premium Plan: Adds exclusive perks like private event invitations or member discounts.
- VIP Plan: Offers the full package, including all Premium perks, plus extras like merchandise or one-on-one consultations.
Once your plans are set up, MemberSpace handles the billing automatically, so you’ll never need to worry about sending reminders or chasing payments.
Step 4: Add Signup Links to Your Website
Once your pricing plans are set up, you’ll get signup links for each plan. These links make it easy for people to join your club and access their accounts. You can add them to call-to-action buttons on your site, in email campaigns, on social media – really anywhere you want to promote your club!
When someone clicks a signup link, they’ll fill out a signup form (you can customize this in your MemberSpace dashboard). After completing payment, they’ll immediately get access to their account and any members-only content you’ve set up.
Final Thoughts
That’s it! You’ve turned your car club website into a fully functional membership site where you can accept dues, manage members and member communications (check out our built in email feature!), and give access to premium content all from your own site. Let us know if you have any questions about setting up your car club membership site, and good luck!
Start a car club membership!
The easiest way to accept membership payments or one-time charges for clubs and digital products like communities, content libraries, and more — all from your own website!
Get started for free! 5 minutes to set up.
