Haiden Hibbert
Selling your content across membership tiers is one of the smartest strategies to grow your membership site. Why? Because it opens up new revenue opportunities, allows you to reach more people, and gives you a way to make higher-priced offers for premium content.
When you have multiple tiers, you’re offering more flexibility, which can attract a variety of members—those just starting out and those ready to dive into more advanced content. Plus, you can upsell to existing members who might be ready to move up to a higher tier.
In this post, we’ll walk through why selling across membership tiers works and how you can implement it.
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Table of Contents
Why Sell Content Across Membership Tiers?
Offering different tiers of content has some serious advantages. Here’s why this strategy should be part of your membership site:
Reach a wider audience: Not everyone will be ready to purchase your premium content right away. Some people are just starting and might prefer a more affordable entry point. By offering multiple tiers, you cater to those at various stages of their journey, whether they’re beginners or more advanced.
Upsell opportunities: Members might start at a lower-priced tier, but as they see the value in your content, they’ll be more inclined to upgrade to a higher tier. This lets you continually add value to your business without needing to constantly find new members.
More value for your audience: Higher tiers give you the chance to provide exclusive content that isn’t available to everyone. This creates a sense of exclusivity and gives your members a reason to stick around longer.
Increase your revenue: By offering multiple pricing options, you’re able to meet different customer needs and budgets. The higher your tiers, the more you can earn, especially when you bundle more advanced content or services into premium tiers.
How to Set Up Membership Tiers
Ready to sell your content across multiple membership tiers? Here’s how to make it happen:
Decide on your tier structure: Think about how you want to structure your tiers. Will you have two tiers, three, or even more? Each tier should offer something different to your members, with higher tiers providing more value. For example, you might offer basic content at the lowest tier, intermediate content at a mid-tier, and premium, advanced content or coaching at the highest tier.
Make each tier more valuable: The key to successful tiers is that each higher tier offers more value than the previous one. You could do this by:
- Offering exclusive video content or courses.
- Providing 1-on-1 coaching sessions for top-tier members.
- Giving access to a private community or live webinars.
These extra perks make higher-tier members feel special and keep them engaged.
Use a tool like MemberSpace: When setting up membership tiers, it’s important to choose a platform that makes this process easy. MemberSpace, for example, allows you to set up exclusive content, lock pages with paywalls, and assign access to specific pricing plans. You won’t have to worry about duplicating pages for each tier—a huge time-saver compared to some other platforms.
How to Make Higher Tiers More Valuable
Creating value for your higher tiers is crucial to keeping your members engaged and happy. Here are some strategies to make those premium tiers irresistible:
Offer exclusive content: Whether it’s advanced courses, in-depth guides, or private Q&A sessions, your higher-tier members should feel like they’re getting something they couldn’t access anywhere else.
Provide personalized support: Many people are willing to pay more for 1-on-1 attention. Offer coaching calls or personalized feedback as part of your premium tiers.
Create a members-only community: Private communities can provide networking opportunities, support, and deeper engagement. Members
Upselling from Lower Tiers
One of the great things about membership tiers is that they allow you to upsell from lower tiers to higher ones. Here’s how to do it effectively:
Show the value of the next tier: Regularly highlight the benefits of upgrading. You could send emails or offer a sneak peek of the exclusive content available in the higher tier.
Offer a limited-time discount: Encourage members to upgrade by offering a discount for a limited time. This creates a sense of urgency and increases the likelihood that they’ll move up.
Bundle content or services: If members at a lower tier are engaging with your content, offer them a bundle at the next tier. It could include advanced lessons, coaching, or access to a private group—all for a higher price.
Setting Up Tiers in MemberSpace
Setting up membership tiers with MemberSpace is straightforward. Here’s a quick guide to get you started:
Create your pricing plans: In MemberSpace, you can easily set up different pricing plans. For each plan, decide what content or benefits will be exclusive to that tier.
Lock your content: Use MemberSpace’s paywall feature to lock pages or pieces of content. Only members who belong to the correct tier can access them. This is a big advantage over some platforms, where you’d have to duplicate pages or content.
Assign access to each tier: As you create your content, assign which pricing plan grants access to each piece. This ensures that your members only get the content they’ve paid for.
Final Thoughts
Selling content across membership tiers is one of the best ways to maximize your revenue, attract a wider range of members, and offer more value to your audience. By structuring your tiers thoughtfully and using a platform like MemberSpace, you can scale your membership and give your business the flexibility to grow.
