How to make money in the fitness industry online

How to Make Money in the Fitness Industry Online: 5 Proven Ways

As a fitness instructor, you have a unique opportunity to share your expertise and passion for health while earning money online. With the growing popularity of virtual fitness services, now is the perfect time to explore different ways to monetize your skills and knowledge. In this post, I’ll share five effective ways fitness instructors are making money online that you can start implementing right away.

Launch an online fitness business!

The easiest way to accept membership payments or one-time charges for digital products like podcasts, online courses, communities, content libraries, and more — all from your own website!

Get started for free! 5 minutes to set up.

Table of Contents

1. Build a Workout Video Library

One of the best ways to make money online as a fitness instructor is to build a collection of workout videos that your clients can access anytime. This allows your clients to work out at their convenience, whether at home, the gym, or even while traveling. It also creates a steady stream of income for you. You can sell monthly or yearly subscriptions to this video library, offering ongoing value while ensuring recurring revenue.

Many successful fitness professionals combine these workout videos with other online content, such as nutrition guides, to provide a full-service experience for their clients.

Make money with fitness content library

2. Offer Personalized Nutrition Plans

Nutrition plays a huge role in helping clients achieve their fitness goals, which is why offering personalized nutrition plans can be a valuable service that complements your fitness training. This not only helps your clients succeed faster but also gives you an additional revenue stream. Whether you create custom meal plans or provide ongoing nutritional advice, clients will appreciate the holistic support, which can lead to higher satisfaction and long-term memberships.

To get started, you can offer your meal plans as part of a package with your workout videos, or as a separate service for clients who want both fitness and nutrition guidance.

3. Write an eBook

If you enjoy sharing your fitness knowledge, writing an eBook is an easy way to make money in the fitness industry online. You could compile your best workout routines, fitness tips, or meal plans into a resource that clients can purchase and download. It’s a fantastic way to share your expertise while offering your audience something tangible they can refer to anytime.

The great part about eBooks is that they require a one-time effort to create but can generate passive income for years.

4. Offer 1:1 or Group Coaching

One-on-one coaching or group sessions offer clients personalized guidance, helping them achieve their goals more efficiently. These coaching sessions can be conducted online via video calls, which makes them accessible to clients from anywhere in the world. Not only does this allow for more personalized instruction, but it also deepens your relationship with clients, leading to better retention rates.

Group coaching is another fantastic option for instructors who want to build a community and offer more affordable options for their clients.

5. Host Live Virtual Classes

Finally, consider hosting live fitness classes that clients can join from anywhere. These live classes allow you to recreate the experience of a studio class, but in the comfort of your own space. Clients love the real-time interaction and the energy that comes with working out in a group, even if it’s virtual.

Hosting live classes also helps you build a loyal community of participants who enjoy the accountability and engagement that comes with showing up live.

Final Thoughts

Making money in the fitness industry online doesn’t have to be complicated. By offering workout videos, nutrition plans, eBooks, coaching, and live classes, you can create multiple streams of income while reaching more clients than ever before. These strategies not only help you grow your business but also provide immense value to your clients, helping them reach their fitness goals more effectively.

Need help setting up your fitness website?

Connect with our friendly team, weekdays 10am - 6pm ET.

Let's chat!