Haiden Hibbert
Are you a nutrition coach or dietitian looking to grow your business online? Let’s take a look at how Brittyn, the founder of the Nourishing Autism Collective, turned her passion for helping families into a thriving membership site that made $60k last year —and how you can follow in her footsteps and start your own online nutrition coaching business.
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Table of Contents
1. Offer free, valuable resources
Brittyn knew that to attract her ideal audience, she needed to offer something valuable upfront. So, she created a free 10-page guide that helps parents get started with nutrition tailored to their child’s needs. She also added a free quiz to her website, which helps parents identify their child’s nutritional challenges. These resources were a natural lead-in to her paid membership, where she offers more in-depth support.
2. Share your expertise through podcasting
To establish herself as an authority in the field, Brittyn started a podcast focused on common challenges her target audience faces. Each episode dives deep into specific topics like managing picky eating or improving digestion for children with autism. By sharing actionable tips and real-world advice, she not only educates her audience but also subtly promotes her membership site. The podcast becomes a platform for potential clients to get to know her, trust her expertise, and eventually consider her paid services.
3. Keep your audience engaged with a newsletter
Brittyn also launched a weekly newsletter to maintain regular contact with her audience. In her newsletters, she shares bite-sized nutrition tips, updates on upcoming events, and exclusive offers only available to subscribers. This consistent communication helps keep her audience engaged and continually reminds them of the value she offers. Over time, this nurturing approach guides her subscribers toward exploring her paid membership for more personalized support.
4. Build trust on social media
Brittyn uses Instagram, TikTok, and YouTube to share free advice and tips on navigating challenges like picky eating. By giving away helpful content, she built trust and a strong community that relies on her expertise.
So, how can you replicate Brittyn’s success and set up your own online nutrition coaching business? Here’s a simple guide to get you started:
How to set up your own online nutrition coaching business
1. Create your digital products
First, decide what digital products you want to offer. This could be online courses, guides, an eBooks, a video library, or any content that provides value to your audience.
2. Convert your website into a membership site
Use a tool like MemberSpace to turn your existing website into a membership site, which makes it easy to manage members, payments, and access to your content.
3. Add your digital products to pages on your website
Once your digital products are ready, add them to pages on your website. Then, lock access to these pages using MemberSpace. You can do this by simply adding the URLs for those pages to MemberSpace.
4. Set up your pricing
Decide how you want to charge for your content. You can choose from recurring payments (like a monthly membership), a one-time payment, or even offer some content for free.
5. Add signup links to your website
Finally, copy the signup link from MemberSpace and add it to the call-to-action buttons on your website. When someone clicks the link, a form will pop up requiring them to sign up and pay for access to your content.
Final Thoughts
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