Haiden Hibbert
Launching a membership site is one of the best ways for fitness instructors to earn recurring income and build an online community. In this post, we’ll explore how Sara, a successful business owner, built her popular online wellness platform, Withsara.
We’ll dive into the strategies Sara used to create her video content library, design her website, and attract new members. So whether you’re looking to start your own fitness membership site or just looking for some entrepreneurial inspiration, Sara’s story offers valuable insights and practical guidance to help you get started.
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Table of Contents
Meet Sara: fitness instructor, entrepreneur, and mother
Sara started her fitness membership site, Withsara, with the goal of inspiring women to make space for self care and daily exercise. Over the years, she’s created a massive content library of classes for her members, has built out tailored programs, fun challenges, and weekly schedules to keep her members on track.
Since launching Withsara, Sara’s members have completed over 150,000 workouts on her fitness membership site!
Creating a fitness content library
Sara’s fitness membership site includes an impressive content library of more than 350 workout videos. Here’s how she crafted her content library:
A variety of classes: Sara offers a range of classes to cater to different interests and fitness levels, from yoga to meditation to pregnancy workouts.
Tailored programs: She created specific programs designed to meet her members’ various needs and goals. This helps members follow a structured fitness routine that works for them.
Engaging challenges and weekly schedules: To keep her members motivated, Sara introduced fun challenges and weekly schedules. These elements add excitement and help members stay committed to their fitness journey.
Designing a fitness membership site
A key part of Sara’s success is her well-designed website. Here’s what makes it work so well:
Clean and user-friendly design: The website is easy to navigate, making it simple for members to find what they need.
Organized by category: Classes are sorted into categories, so members can quickly find whatever they’re looking for.
Program previews and trailers: Each program has a trailer and a preview of the included classes. This allows potential members to see what they can expect before they sign up.
- Clear CTAs: There are call-to-action buttons sprinkled throughout Sara’s website, so no matter where visitors click, it’s easy to signup.
How to create a fitness membership site
Building a fitness content library like Sara’s is simple with the right software. Here’s the five-step process:
1. Convert your website into a fitness membership site with a tool like MemberSpace. This allows you to lock any page on your website, requiring visitors to sign up and pay to access your fitness content.
2. Add your workout classes to pages on your site, and lock those pages for paying members. You’ll do this by adding the URLs for each of your class pages to MemberSpace.
3. Set up your pricing. For fitness memberships, a recurring payment model is usually the most effective approach.
4. Copy your signup link and add it to call-to-action buttons on your site. When someone clicks the link, a form will open, requiring them to sign up and pay before they can access your content.
Attracting new members
Sara uses a few key strategies to attract a consistent stream of new members:
Offering a free 7-day trial: Potential members can try out her content for free for seven days. This gives them a chance to experience the platform before committing to a paid membership.
Active social media presence: Sara keeps her Instagram active with free workouts, fitness challenges, and lifestyle content. This not only attracts her target audience but also keeps her current members engaged and motivated.
Holistic wellness blog: Sara’s blog is full of free content that her target audience would be interested in, covering topics on exercise, workout routines, nutrition, and physical and mental health.
Final Thoughts
Building a successful fitness membership site, like Withsara, involves strategic planning, user-friendly design, and consistent engagement with your audience. By following the steps outlined in this guide, you can create a thriving membership site that not only generates income but also helps you achieve your mission of inspiring and motivating others.
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