Eric's member directory connects business recovery specialists nationwide
The Commercial Receivers Association (CRA) membership offers receivership professionals (such as attorneys, accountants, and bankers) a resource hub with access to legal information and networking opportunities with colleagues.
3
Membership tiers
2020
Membership founded
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Yearly newsletters
5
Board members
CRA members get the exclusive opportunity to be listed in a directory of receivership professionals.
Highlights
A few takeaways from Eric’s success:
- Starting a membership can be an extension of what you already offer. Add members-only perks to existing services, or bundle multiple digital products into an all-inclusive membership.
- If you notice a gap in resources or services in your industry, consider creating something to share your expertise. Filling those gaps will help others—and you’ll also reap the benefits!
- Getting to know your ideal customer is essential to the success of your business. Speaking directly with customers and understanding their pain points will help you craft something truly valuable for them.
Meet the CEO
Eric Moraczewski is the CEO of CRA. Before launching his membership, his full focus was on operating a consulting firm.
Now, in addition to the firm, he runs a successful network of professionals, helping educate and connect individuals in the receivership industry across the country.
Interview
Eric shared his membership journey with us. Find out what he had to say in our Q&A.
Some responses have been slightly edited for context.
Which digital products do you sell?
Content library, Newsletter, Member directory, Events
What is the pain point you solve for your customers?
By starting the CRA, we made it easy for receivership specialists to connect with colleagues from across the country. We also provide educational and practical resources to our members to benefit their businesses and expand their knowledge base.
What were you doing before your membership business?
I founded a consulting firm where we seek to empower small businesses, nonprofits, and public-private enterprises through trusted consulting partnerships.
What challenges did you have in the early stages of your business?
Building a nationwide network.
Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?
Just getting out into the communities and meeting people.
Did you have a social media following or large email list before you started your membership?
No.
How do you market your membership and find new members?
Local events, social media, e-blasts, word of mouth
Do you spend any money on paid advertisements?
No.
Have you done anything to focus on retention and reduce canceled members?
We’ve launched our first strategic plan in an effort to understand what people enjoy most about the association.
What are some of your favorite online tools for running your business?
Canva, Whova, Mailchimp
Do you have a team helping with your membership business?
Nope, just me!
What's your source of inspiration?
Our members
If you could give your younger self any advice, what would it be?
“Build a network.”
What's next for your business?
Growth of the association, we anticipate doubling in size in the next 12-18 months.