Membership type: Content library, Newsletter, Member directory, Events
Built with: WordPress + MemberSpace
Established: 2020
Commercial Receivers Association (CRA) is a membership designed to educate and connect receivership professionals throughout the country.
The Commercial Receivers Association (CRA) membership provides a one-stop resource hub for receivership specialists (such as attorneys, accountants, bankers, and more) to access important legal information as well as connect with colleagues. Members are supported via a content library, quarterly newsletter, members-only events (and discounts for public ones), and an exclusive listing in a directory of professionals.
🔎 Receivership is when a court appoints a third party, known as a receiver, to manage a financially troubled company. The receiver oversees the company’s assets and operations, typically aiming to pay off debts either by restructuring the company or liquidating its assets.
Meet the CEO
Eric Moraczewski is the CEO of CRA. Before launching his membership, his full focus was on operating a consulting firm.
Now, in addition to the firm, he runs a successful network of professionals, helping educate and connect individuals in the receivership industry across the country.
We've launched our first strategic plan in an effort to understand what people enjoy most about the association.
Membership Q & A
Some responses have been slightly edited for context.
What is the pain point you solve for your customers?
By starting the CRA, we made it easy for receivership specialists to connect with colleagues from across the country. We also provide educational and practical resources to our members to benefit their businesses and expand their knowledge base.
What were you doing before your membership business?
I founded a consulting firm where we seek to empower small businesses, nonprofits, and public-private enterprises through trusted consulting partnerships.
💡 Membership Tip
Starting a membership can be an extension of what you already offer. Add members-only perks to existing services, or bundle multiple digital products into an all-inclusive membership.
What challenges did you have in the early stages of your business?
Building a nationwide network.
💡 Membership Tip
Profitable membership ideas often come from identifying gaps you’ve experienced yourself. It’s likely you’re not the only one searching for resources, services, etc. that may not exist. Filling those gaps will allow you to help yourself, while also benefiting others!
Were there any keys to success, or big "a-ha!" moments that really elevated the growth of your business?
Just getting out into the communities and meeting people.
💡 Membership Tip
Don’t underestimate the power of face-to-face connection. Getting to know your ideal customer can help you understand and, ultimately, serve them more effectively.
Did you have a social media following or large email list before you started your membership?
No.
How do you market your membership and find new members?
Do you spend any money on paid advertisements?
Have you done anything to focus on retention and reduce canceled members?
We’ve launched our first strategic plan in an effort to understand what people enjoy most about the association.
What are some of your favorite online tools for running your business?
Canva, Whova, Mailchimp
Do you have a team helping with your membership business?
Nope, just me!
What's your source of inspiration?
Our members
If you could give your younger self any advice, what would it be?
“Build a network.”
What's next for your business?
Growth of the association, we anticipate doubling in size in the next 12-18 months.
We anticipate doubling in size in the next 12-18 months.
Membership Business Takeaways
- Your membership can be based on your professional work! Some of our most successful memberships are customers who’ve turned their existing professional knowledge into a digital product or service.
- If you notice a gap in resources or services in your industry, consider creating something to share your expertise. Filling those gaps will help others — and you’ll also reap the benefits!
- Getting to know your ideal customer is essential to the success of your business. Speaking directly with customers and understanding their pain points will help you craft something truly valuable for them.
Need help getting started?
Connect with our friendly team, weekdays 10am - 6pm ET.
Let's chat!
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