Module 5
Managing Your Membership
In Module 5, we’ll cover launching your first product (congrats!), plus tips for managing and growing your membership over time.
Lesson 1: Launching your membership!
Your membership is ready to launch! In this quick lesson, we’ll review a few methods of launching your first membership product, and the specific steps to take before you do.
- Download: Launch Checklist
- Action Item: Launch your first membership product! 🎉
Lesson 2: Managing members
Once your membership is live and filling with new customers, here are a few member management techniques that can help provide your members a smooth and positive experience.Â
- Action Item:Â Build an onboarding process for new customers.
Lesson 3: Retention strategies
With the recurring revenue membership model, we want existing members to stay subscribed as long as possible! (And, it’s generally more cost effective to retain your existing members than to find new members.) In this lesson, we share some easy-to-implement retention strategies to keep your members happy and subscribed.
- Action Item: Implement 1-2 of the strategies above to improve member retention.
Module Feedback: Submit your thoughts
Before moving to the next module, please share your feedback, questions, and notes so we can improve this module for future students.Â
- Action Item: Share feedback with instructors.
Extra Resources
Adding more value with more products
Adding additional products or features to your membership can provide ongoing value to existing members, and increase the value of your membership overall. Explore the different product types you may consider adding to your existing membership:
My Progress
- Module 1: Pick a Profitable Idea
- Module 2: Structure Your Membership
- Module 3: Create Your Content
- Module 4: Marketing Your Membership
- Module 5: Managing Your Membership
You're Done! 🎉
Let us know what you thought of the course, and any other questions or topics you’d like to see in future resources!